Contract caterers compete with high street brands on a daily basis and coffee is one of the most important offerings to get absolutely right. We previously provided a range of different coffees including high street brands, but we’re a bunch of passionate coffee lovers at Blue Apple and we knew the time was right to create a blend and brand that tasted great and captured our company values. Named Pip & Bean after our core PIPS ― Passion, Integrity, Pride and Sustainability makes the bean! Design and Brand Manager Jo Billing said “we have created a coffee to call our own that embodies our core values and one with a story that we are truly passionate about.”
Blue Apple worked in partnership with Bewley’s – a company that shares many of Blue Apple’s values in terms of sustainability, Fairtrade, respect for its people and passion for its product. Bewley’s has been producing the finest blends of coffee and tea since 1840, and were steadfast in their promise that, together, a blend would be created that not one member of the team could imagine better.
The Fairtrade and organic Pip & Bean blend is slow roasted to a medium colour and produces a coffee that is satisfyingly complex in flavour. Notes of dark chocolate, brown sugar and white grape are at the forefront of the profile, and the balance between sweetness and acidity has been perfectly judged. From a simple espresso, to a latte, a flat white and hopefully a frappe or two in the warmer months, it is a coffee that is as versatile as it is delicious.
Our coffee includes beans sourced from COMISUYL, a progressive, small co-op of coffee farmers in the village of Subirana in Honduras. It is Central America’s first working dry mill and the world’s first off grid coffee processing centre, powered 100% by renewable energy technology. This fits perfectly with Blue Apple’s sustainability and CSR goals across the business and crucially, helps to support a vitally important industry that has given so much to the UK coffee market for so many years.
Brian Allanson, CEO at Blue Apple, commented: “We are incredibly proud of Pip & Bean as it has been created 100% in-house – from tasting and developing the blend with Bewley’s to the branding you see today. A first-class coffee is one of the core pillars of our offering, and to get this absolutely right first time was critical. Having tasted a very good amount of it myself, I am convinced our customers will enjoy it as much as much as I do!”